Broadcast media is a form of mass communication that distributes audio or video content to a wide audience through radio, television, or other platforms. It has the advantage of reaching a large segment of the population simultaneously and has been used for decades as a means of disseminating news, information, entertainment, and advertising. With the rise of digital media, broadcast media has evolved to include new technologies, such as digital radio and TV, streaming services, and social media platforms. Despite the increase in the amount of available content and changes in consumption habits, broadcast media continues to play a vital role in shaping public opinion, informing consumers, and entertaining audiences worldwide.
